Trending European Destinations

Euro summer trips never go out of style. But this year, a fresh wave of wanderlust is sweeping across the continent. Some countries are topping more travel lists than last year, based on a clear uptick in travel insurance policy sales — a strong sign of rising interest.

From charming cities and scenic coastlines to unique adventures, these trending European holiday destinations are turning heads for all the right reasons.

Surge in european shoulder season travel

Travel during the European shoulder season (otherwise known as the ‘off season’) has risen significantly with travellers looking to beat the heat while easing their euro trip budgets. Given the overcrowded nature of some of Europe’s most popular travel hotspots, more travellers are opting to visit in early spring (April to early June) and early Autumn (September to mid-November) rather than the sweltering summer months.

Not only are these windows more comfortable climate-wise, but airfares and accommodation costs also tend to drop, offering budget-conscious travellers a more relaxed, affordable, and enjoyable European experience. With extreme heatwaves and wildfires becoming increasingly common in destinations like Greece, Italy, and Turkey, travelling outside the hottest months is not just economical, it’s potentially safer, too.

Understanding the infographic

To get a clearer view of where travellers are headed in 2025, we've visualised changes in travel insurance policy activity for popular destinations compared to the previous summer. This gives us insight into where travellers are heading, and in some cases, where interest may be cooling. On the map below, yellow highlights our most trending destinations while green shades show countries still on the rise. 

Trending European Summer Destinations

Scroll to discover where tourists are flocking this Euro summer.

1 Albania

Adriatic beaches, dramatic mountains and old-world towns — Albania offers Greek island vibes without the crowds or price tag. With more Aussie travellers catching on, this once-hidden gem is quickly becoming one of the most talked-about places to travel in Europe

2 belgium

More than just beer and waffles, Belgium’s medieval cities and thriving music festivals are winning over travellers. It’s a go-to for those seeking a rich mix of history, culture and short city breaks.

3 Austria

Calm, green and scenic — Austria is a breath of fresh alpine air. Its lakes, hiking trails and culture-filled cities like Salzburg are attracting those after a more serene, crowd-free Euro escape.

4 croatia

From Dubrovnik’s old walls to the chilled islands of Hvar and Korčula, Croatia continues to rise in popularity. Perfect for a mix of history, sunshine and coastal charm.

5 denmark

Cool and creative, Denmark offers design-forward cities and tranquil countryside. Its sustainable appeal and laid-back energy are proving irresistible for many. 

6 finland

Forests, lakes and endless daylight- Finland is fast becoming a nature-lover’s dream. The calm, cool climate and unique wildlife offer something different for your European summer holidays.

7 france

A timeless favourite, France is as popular as ever. Travellers are branching out from Paris, exploring wine regions, cycling routes and food capitals like Lyon for a more local feel.

8 czech republic

Beyond Prague, spa towns and hiking trails are attracting travellers after affordable charm. It's a smart pick for those wanting history and nature without the high price tag.

9 greece

The Greek Islands are still in demand, but travellers are seeking slower, more authentic escapes in places like Naxos, Paros and the Peloponnese.

10 Portugal

Sunny, scenic and affordable, Portugal keeps drawing in everyone from surfers to foodies. From Porto to the Douro Valley, its relaxed vibe makes it a top contender for a Euro summer trip.

old favourites still seeing growth

Not every European holiday destination is booming, but that doesn't mean they’ve lost their appeal. Some long-time favourites are seeing steady, more modest growth. ​​​​​

1 ireland

Still winning hearts with its green hills and cosy pubs, though its growth in popularity has been steadier than some other destinations. Many travellers are opting instead for more affordable, locally immersive experiences like cycling.

2 cyprus

Offers sun and culture in equal parts but remains more under the radar with Aussies given its less accessible and there are fewer tour packages. Nevertheless, Cyprus remains an up-and-coming hotspot.

3 germany

Holding steady with regions like Bavaria and the Black Forest attracting interest, though it hasn’t surged ahead like Austria or Belgium. 

4 norway

Stunning landscapes continue to impress, but its higher price tag may hinder its demand. Norway holds significant appeal for ‘slow travellers’ and those with more relaxed budgets.

 5 hungary

Hungary’s capital, Budapest, remains a favourite for budget-conscious travellers, and while it’s not quite a top-tier destination, Hungary is increasingly being tacked onto many euro trips. 

6 italy

Italy’s numbers are up only slightly, although it’s still among the most visited. A small dip in momentum doesn't mean it’s fallen out of favour, rather, repeat visitors may be branching out to new destinations.

 

 

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